About the course

Media And Public Relations Course

In this workshop, participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into your existing relationships and increase your network's scope. The larger the scope the more people knows you and offers you opportunities.

Course Contents

This course has 12 modules / lessons. Some of the important modules / lessons are - getting started with the course, networking for success, the meet and greet, dressing for success, writing, setting goals, media relations, issues and crisis communication planning, social media the PR toolkit, employee communications, wrapping up the course, etc 

Course Objectives / Goals

• Network for success
• Manage “Meet and Great” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effect employee communication